Leonardo ENERGY’s Impact

In my last post we said:- to understand the effectiveness we’re having we need to be clear about what we expect to achieve from communicat9ing with multiple target groups about multiple LE programmes- to get some idea of how effective the outputs are we need to find mechanism to track the conversion of “mega-metrics” into behavioural / attitudinal change.- to do that practically we need to set up a panel- form that a workable hypothesis on how all this functions can be drawn – a model for as many different “niche” markets as we deem necessary that explain|: group x visited y times and, as a consequence, did the following. The second of these posts builds on that and presents the process we might follow [and this chimes with what Bill Howe was proposing]. So the process could look like this:
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“Trying to parse web data was like taking a drink out of a fire hose” – Bob Ivens

The purpose of this note is to arrive at a workable method for Leonardo ENERGY to understand:- how our digital communication is working – how interacts with off line communications- what the consequences for increasing demand for copper are as a result of what we do. LE’s content is extensive and covers a wide range of subjects and is directed at many, quite varied target receivers. Ideally what we need to know is how these various contacts use the information they take from Leonardo ENERGY at various levels and what they do with that information once they get it. This graphic illustrates the flow we need to understand:
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