A selection of European and World macro indicators relevant to our campaigns is now published on-line. To assist the development of campaign impact assessment, the indicators have been posted here: http://www.leonardo-energy.org/planning/?p=801 This is only a selection and other indicators exist. However, these are the key indicators most in use today. I would be delighted to [...]
Entries from July 23rd, 2008
Macro indicators relevant to our campaigns now published on-line
July 23rd, 2008 · No Comments · evaluation, impact
Tags: impact indicators macro
Tonnage impact per trainee
July 9th, 2008 · No Comments · impact
Another approach for impact is to measure tonnage per person reached. Historically, we’ve not done this as it produced very high dollar/tonne campaigns, and hence needs very high replication factors for such programme to work. However, with the recent advances in web-based communication, the subsequent factor X cost reduction in delivering messages, our mastering of [...]
